True Honey is a New Zealand-based company specialising in rare, premium grade mānuka honey sourced from New Zealand and Australia’s untouched native forests. The company, renowned for creating the finest honey and health products available on earth, combines science and nature to achieve perfection.
True Honey focuses on wellness products that boost energy and health. Founded by Jim McMillan, a pioneer in the world of mānuka honey, True Honey is determined to bring strong, pure, unique mānuka honey into the world.
Challenges
Expanding brand presence and brand awareness in the GCC market
Not even achieving a 1x Return on Ad Spend (ROAS) in the GCC market.
Driving sales through DTC e-commerce and B2B channels.
Solutions We Provided
Digital Strategy: We created a robust digital marketing strategy for the GCC market.
Meta & Google Ads Campaigns: Launched targeted ad campaigns to target potential customers and convert them into clients.
Performance Optimization: Continuously monitored and optimized ads to achieve maximum performance and ROI.
Results
ROAS of 4 times from the first month was sustained.
Brand awareness and engagement increased in the GCC region.
Increased e-commerce sales and expanded customer reach through effective digital advertising.
strengthened the brand's position as a leader in mānuka honey wellness products in new markets.
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