Trolleys is a dynamic hypermarket group that operates across the emirate of Dubai and other emirates like Sharjah and Ajman. Serving the very different needs of locals, as well as Arabic-speaking expatriates from Mediterranean countries, Trolleys aims for a ‘fresh, high quality’ concept, offering an easily accessible and convenient shopping experience in response to local tastes and culinary cultures.
With a wide range of exclusive items tailored to the tastes of its community, the brand stands out as a trusted destination for quality groceries and household essentials. With innovation and customer-centric strategies at the core of Trolleys, they upgrade their offerings and connect with consumers through targeted campaigns and digital reach. They not only grow as a supermarket chain but be a part of daily life with their loyal customers.
Challenges
Establish a strong brand amongst local and Arabic-speaking expatriates.
Raise awareness over their exclusive products.
Building a loyal social media following across different platforms.
Brand Objective​
Deepen the bond with their core audience through local content.
Enhance the online presence and engagement of the brand.
Generate in-store traffic through digital channels.
Solutions We Provided
Bilingual Social Media Strategy: We created and implemented a customized strategy in both English and Arabic to effectively engage various audiences.
Content creation: Selection of interesting content, including product promotion, promotions, and community posts that will engage the target audience.
Social media management: Day-to-day running of the social media sites should be taken care of in terms of when to post, interact with the audience, and maintain the brand voice.
Community management: Actively interact with followers to develop a sense of community and loyalty. This involves prompt inquiry resolution and feedback.
Results
Large-scale growth in social media followers, especially Arabic language-speaking audiences.
Increased awareness and footfall in stores due to targeted campaigns.
Improved brand reputation and customer engagement online.
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