Project: Brand Design, Digital Marketing, Shopify Development
Brand Overview
Project Chaiwala, a unique concept tea store co-founded by passionate tea enthusiasts Ahmed and Justin, is redefining the tea culture in the UAE with a premium and contemporary twist. Inspired by the love for tea and the diversities it can take within flavors, Ahmed and Justin set out to create a brand that celebrates the art of tea-making in a new, engaging way. Project Chaiwala is a traditional tea craftsmanship combined with a modern aesthetic, creating an experience that resonates with today’s dynamic, culturally aware audience.
From sourcing high-quality ingredients to developing unique blends, Project Chaiwala is dedicated to creating a tea experience that is as rich in taste as it is in cultural significance. More than just an ordinary tea shop, you will find a place full of new flavors and lifestyles that can make tea something you do every day in your life. Each and every product-from authentic blends and custom packaging-shows commitment in quality and creativity for those trying to find something different on their daily cup of tea.
Challenges
Needed an entirely unique website that avoided pre-used templates, creating a custom, standout presence in the e-commerce space.
Needed a platform which could help in registering tea flavors as individual products .
Want to be different with a fun, modern vibe that would appeal to a more lively, youthful target audience.
Brand Objective
Build a custom e-commerce site from scratch, targeting a fun and colorful visual appeal on Shopify.
Develop creative custom bundle options that align with the brand’s identity.
The website should have a modern, vibrant, and young brand image.
Solutions We Provided
Custom Website Development: Developed an entirely custom e-commerce site on Shopify, from the ground up, without apre-existing template, in order to providean exclusive online store.
Unique Product Registration: Integrated features to enable flavor registration, making each tea blend easily distinguishable and accessible to customers.
Custom Bundling and Packaging: Designed custom packaging, but also created different custom bundle options that reflect the fun and vibrancy of the brand behind Project Chaiwala.
Custom Bundling and Packaging: Designed custom packaging, but also created different custom bundle options that reflect the fun and vibrancy of the brand behind Project Chaiwala.
Creative Direction: All aspects of the overall design and functionality of the site were in-line with the brand vision, every element infused with Project Chaiwala’s ethos of a premium, engaging tea experience.
Results
3700% increase in website traffic following the launch of the custom-built site.
2500% boost in customer engagement due to the unique, different, vibrant user experience and distinct product options.
30% increase in conversion rates.
Brand image building within the tea community, setting Project Chaiwala apart as a leader in concept tea experiences
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