Modibodi was conceived by Kristy Chong, an Australian mother of four, who started the company in 2011 while she was training for a marathon. On her runs, Kristy experienced light incontinence. She realized that the current limited solutions were not only inconvenient, uncomfortable but also harmed the environment. With this realization, Modibodi aimed to challenge the norms of disposable hygiene products to provide a better and sustainable option.

Over the years, Modibodi has grown into a global brand, offering a wide range of reusable and leak-proof products, including underwear, swimwear, and maternity wear. Modibodi is more than a brand; it’s a movement that champions open conversations around periods, incontinence, breast milk, and other bodily leaks. The brand’s commitment to diversity, body positivity, and sustainability is reflected in its advertising and product innovation.