Project: Brand Design, Digital Marketing, Shopify Development, Social Media Management
Brand Overview
Blen Beauty brings sophistication and accessibility, empowering people to shine in their own unique way. Blen Beauty offers confidence and authenticity, driven by a decade of industry experience, as well as training at the London College of Makeup, catering to those who want to stand out in all the right ways.
The brand’s luxurious, FDA-approved products celebrate all skin tones with versatile options for every look. Blen Beauty not only is more than makeup, but it should foster self-acceptance, promote tolerance, and build a kind supportive community where appreciating authenticity also goes hand in hand with mental well-being and the beauty of being different.
Challenges
The native WordPress website had many functionality limitations that inversely impacted user experience and engagement.
Such low traffic and conversions on the website would work to the disadvantage of the company's overall sales performance.
The web design did not reflect the brand's premium beauty image, and managing e-commerce operations on WordPress costs too much.
Brand Objective
Enhance the online shopping experience to meet the high standards of Blen Beauty.
Optimize the web so it can increase the website traffic and conversion with the optimization of the site for e-commerce.
Back-end operations will be streamlined to cost less on management and be more efficient.
Solutions We Provided
Platform Migration: Successfully migrated Blen Beauty’s website from WordPress to Shopify, due to which it can now boast of a really smooth and more sustainable e-commerce experience.
User Experience Optimization: The site navigation, layout, and visual presentation has enhanced the comfort of the shopper, easy and fun, aligning with the premium beauty positioning of the brand.
Custom Shopify Development: Put in different custom features to promote the products and to drive user engagement so they can browse and conveniently shop.
SEO and Performance Optimization: Applied better SEO practices and increased the website’s speed for an increased amount of organic traffic and improved the overall user experience.
Results
3000% increase in website traffic following the migration, as the improved design and SEO optimization attracted more visitors.
2800% increase in customer engagement due to the enhanced user experience and easy navigation.
35% rise in conversion rates, with a significant boost in completed sales thanks to more fluid checkout processes and improved product display.
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