Vegan Burger

Project: Brand Design, Digital Marketing, Social Media Management

Brand Overview

Vegan Burger is UAE’s first 100% plant-powered brand situated within one of the biggest malls in Dubai. Its dedication is towards making the possibility of accessible and delightful, plant-based food accessible for everyone with a menu comprising deliciously flavored and great quality vegan burgers with guaranteed taste without compromise.

Challenges

Developing a strong brand portfolio for their vegan product offering.
Creating awareness of plant-based diets in a rather saturated F&B market.
Engaging a loyal set of followers on social media.

Brand Objective

Increase the brand's awareness along with the education of the population in a plant-based diet.
Get people to walk into the store in the mall location
Get significant growth through our social media channels.

Solutions We Provided

Social Media Strategy: A well-rounded plan that was to grow followers five-digit, focusing on plant-based food lovers and health-conscious buyers.
Content Creation: Produced attractive and edifying content highlighting Vegan Burger’s unique offering and all the benefits of the vegan lifestyle.
Social Media Management: Posting, engagement, and brand voice every day to ensure consistency across all social media channels.
Community Management: Engaged with followers, answered questions, and created a community of the brand’s values and mission.

Results

High growth in followers on social media, far above target and increasing brand visibility.
Awareness and interest in vegan diets, which increased footfall in their mall location.
Stronger brand loyalty and community engagement through value-driven content and interactions.

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