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Gulfbuzz

Project: Web Development

Brand Overview

It is one of the GCC region’s leading social news portals, known for content that engages and exceeds thousands of readers’ expectations. Known for delivering timely, entertaining stories, GulfBuzz needed a website that would enhance user experience, accommodate high traffic volumes, and present a modern and visually appealing interface to meet the expectations of its audience.

Challenges

  • Outdated website design that had failed to align with the brand personality of being bright and engaging.
  • Poor user experience, making it less fluid to navigate or consume content on it.
  • Failed to handle massive traffic spikes hourly and daily effectively.

Brand Objective​

  • To ensure a seamless and enjoyable user experience for the diverse audience of GulfBuzz.
  • Redesign the website with a modern, visually appealing theme.
  • Ensure that the infrastructure of the website can manage significant volumes of traffic without downtime or performance issues.

Solutions We Provided

  • User-Centric Design Overhaul: Redesigned the website’s appearance to be fresh, dynamic, and engaging in layout while aligning with the energetic brand identity of GulfBuzz.
  • Improved Navigation: Implemented intuitive navigation structures for readers so that they could easily access trending news, featured articles, as well as social content.
  • Scalable Infrastructure: Optimized the website’s back-end to efficiently handle high volumes of traffic in both hourly and daily terms.
  • Mobile Optimization: Developed a totally responsive web presence that ensures an amazing user experience across every device, suited to the needs of GulfBuzz’s mobile-first audience.

Results

  • Improved user engagement greatly due to the new look and improved navigation.
  • The website infrastructure stopped fluctuating because of large volumes of traffic without causative disruptions, providing reliability.
  • Audience response has gone overwhelmingly positive regarding the refreshed and modernized feel the new website gives them.
  • Scalability is significantly better, supporting GulfBuzz's increasing readership without a hitch.

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