Here is what we Need before Designing your Brand Kit
Before we start designing the awesome kit for you, we will need the following information from you. This is the most important step; everything depends on it.
Brand Differentiation
What sets your company apart from the competition? What is your UVP (Unique Value Proposition)? It helps us to design a brand identity that resonates with your target audience and positions you for success.
Target Audience Persona
Do you have an avatar of your ideal customer? This could include their age, interests, challenges, and aspirations. The more specific you are, the better we can tailor the brand voice, visuals, and overall feel of your brand kit to connect with them on an emotional level.
Brand Keywords & Associations Provide us with 3-5 words that best describe the emotions and values you want your brand to evoke. Some brands vibes “trustworthy,” some are “innovative,” or other are “playful.” This helps us create a brand language and visual identity that aligns with your desired brand personality.
Existing Brand Assets (if any): If you’re looking for a rebrand, share your logo, tagline, or color scheme in use already. It helps us understand your brand evolution and preferences. We can then build upon existing elements (if they work strategically) or create a completely fresh look based on your new brand goals.
Want to know our work process?
